Planet M
Making the cash registers ring!


Planet M is the leading music retailer in India with over 100 outlets. Planet M was The Times of India group’s initiative which was later acquired by the Videocon Group. M-Xtasy World is the loyalty programme with over 5 lakh members. The loyalty programme was managed in-house. Coordinating with multiple departments and data sources often led to delays in updating of points, redemptions etc.


  1. Out source the entire loyalty management process to a specialist
  2. Make the Loyalty Programme self sustaining
  3. Build an on going relationship that goes beyond transactions
  4. Explore opportunities to increase the share of wallet

TheoryM Solutions:

Take over the entire process of Loyalty Programme management including

  1. Data entry
  2. Data integration
  3. Database management
  4. Operations
  5. Redemptions
  6. Strategy
  7. Creative
  8. Monitoring
  9. Analytics

Click on the images below to view our work.