Planet M
Making the cash registers ring!


Planet M is the leading music retailer in India with over 100 outlets. Planet M was The Times of India group’s initiative which was later acquired by the Videocon Group. M-Xtasy World is the loyalty programme with over 5 lakh members.


  1. Identify most valuable customers (MVCs)
  2. Track MVCs on monthly basis
  3. Recommend retention, cross-sell and upsell opportunities

TheoryM Solutions:

  1. Develop a framework for valuing customers on Recency, Frequency and Monetary Value (RFM clusters)
  2. Develop a framework for tracking member migration across clusters (LEAKY BUCKET)

Click on the images below to view our work.