About US
Knowledge. About us.

TheoryM was set up 18 years ago with the belief that consumer insights build competitive advantage for brands. It was built on the platform of knowledge. Knowledge of your customers gained by analysing their behaviour through data – transactional, demographic and psychographic – thereby helping you build long and profitable relationships with them.

Over the last 18 years we have helped leading brands across multiple product categories in “acquiring, retaining and optimising the value of their customers” across multiple touch points. And to deliver this faithfully, we are sales obsessed and accountability driven.

We deliver end-to-end marketing and communication driven solutions by combining marketing information and strategy with creative thought. We develop programmes and marketing solutions that are media-neutral, measurable and most importantly, result-oriented.

Our integrated approach ensures you optimise your marketing budget by achieving the best mix of above-the-line and below-the-line tools to meet marketing and sales objectives.