Know better. Sell better!


Cottonworld, a leading retailer of lifestyle products, runs one of the most successful loyalty programmes with over 100,000 members since 2001. However, their master records were anything but up-to-date. We helped them overcome this challenge by turning their Annual Sale into an opportunity to push profile updates


  1. To use this opportunity to update member profile including critical fields like telephone/mobile number, address, age, etc.
  2. Additional offers and discounts to the members

TheoryM Solutions:

Integrated Digital Campaign

  1. SMS to the member base
  2. Discounts subject to updating profile
  3. Web based “profile update”
  4. Push based SMS discount offer
  5. Tracking
  6. Analysis

Click on the images below to view our work.