Integrated Communication
We keep all the channels open.

At TheoryM, we understand that a truly effective brand experience must reach beyond a single customer touch-point or channel of communication. That's why we offer fully integrated, data-driven marketing communication that extends from new-media and mass-media to direct and on-the-ground forms.

We have run successful integrated programs using contact channels that comprised a combination of Mass Media, Direct Mail, Direct Response Advertising, Personal Selling, Field Promotions, Telecalling, Email, Newsletters, SMS, Interactive Kiosks, Personalized Web sites and Internet Chat (all developed in-house) for a number of leading brands. The advantage of this integrated approach is evident – consistency of brand equity, message and output, and lower overheads for clients that arise from dealing with multiple partners.

Knowledge-based advertising

Television | Print | Radio | Outdoor | POS

Knowledge-based direct marketing

Direct mail | Email | SMS | Activations

Click on the images below to view our work.